Estes-Park.com Blog

Introducing New Mobile Look

eMarketing Introduces New Cell Phone Homepage on Estes-Park.com!

 mobile screen design

Summer Visitors looking for lodging on their cell phones at Estes-Park.com will start at a new mobile home screen.

 

We wanted to make it easier to find the perfect Estes Park Lodging and get more visitors to lodging advertisers websites to Book, so we created a new Home Page for mobile phones that invites visitors to explore more ads and makes site navigation easier.

 

Estes-Park.com is being proactive!  You may have heard of Google’s Mobile First initiative – Google is starting to rank search results based  on how a website looks & works on mobile devices instead of desktops – so in addition to being mobile-friendly, we wanted our cell phone screen design to be even better than desktop.

 

An overall upward mobile trend predicts 79% of all web traffic will be on mobile by 2019, so that’s where Google is headed.

 

Our website analytics show that despite the strong trend toward mobile, this year 48% of our visitors still use desktop when planning their vacations, but mobile phones and tablets have now moved into the majority. 

 

Organic Search Ranking is about Google trying to give visitors the best search results, and one big way they judge how good their search results are is by looking at  “bounces” and  “dwell time”.  If lodges also have a “mobile-friendly” website, they’ll have a better chance at reducing bounces and increasing dwell time on cell phones.

 

If a lodge's website is not mobile friendly yet, their Detail Page on our website IS mobile friendly, and mobile visitors are sent there first to learn about the property.  Once engaged, they can “Visit” the lodge website or check availability/book.

Family Winter Mountaineering Weekend

If you love winter and the mountains and want to introduce your family to some of your favorite winter activities while you have fun too, this weekend is for you!
YMCA of the Rockies will hold its 3rd annual Family Winter Mountaineering and Backcountry Weekend on March 1-4, 2018.

YMCA’s Super Value rates are valid for lodge rooms, private cabins and family reunion cabins. Families can participate in the weekend for as low as $79 per night for a lodge room or $104 per night for a two-bedroom cabin. Take advantage of our winter lodging special, save 25% off your total lodging bill when you book 3 nights in a lodge room or 4 nights in a cabin, must book by Feb. 28, 2018.  Call 888-613-9622 to reserve a spot.

Recently named “Best Family Resort in America” by USA Today’s 10Best Reader’s Choice Awards, YMCA of the Rockies is located on 800+ acres with three sides bordering Rocky Mountain National Park, providing the perfect landscape for outdoor enthusiasts and their families (and dogs) to explore mountaineering. Whether it’s your first time out, or your family has visited national parks many times, this special event has excursions for every level.

    

This year, two keynote speaker presentations will be given by Andrew Skurka, the author of “The Ultimate Hiker’s Gear Guide,” best known for his solo backpacking adventures, and Hilaree O’Neill, a North Face athlete (and mother of two young boys) who has skied everywhere from Tibet to the high peaks of Bolivia and Argentina, as well as many first descents in the tight couloirs of Baffin Island.

The Family Mountaineering Weekend features educational sessions on winter survival tips and mountaineering skills (learn about avalanche awareness, beacon rescue searches, orienteering and the best first aid for backcountry), guided family snowshoe hikes & winter ecology explorations in RMNP, backcountry ski meet-ups, ice climbing lessons, and demos by popular mountaineering equipment brands such as LOWA. Don’t miss the chance to check out new 2018 products from retailers and enjoy meeting other families while you plan your next adventure.

Children will enjoy special story times, kid-lead hikes and fun snow activities (with hot chocolate of course). Regular YMCA of the Rockies programs will be running throughout the weekend, providing a great opportunity to check out the Craft and Design Center, rent some ice skates(weather depending), or take a dip in the indoor pool.

Family Mountaineering Weekend activities are free for guests staying in lodge rooms or cabins.  Some excursions require advance registration and an additional fee (see below).   Day passes for guests staying off-grounds are also available for $20 per person, per day.

Tentative Schedule: (subject to change)

Thursday, March 1st
Opening Activities
Family Adventure Movie

Friday, March 2nd
Mountaineering History and Basics
Backcountry Skiing Basics with SheJumps(advance registration and additional fee required)
Winter Dog Search and Rescue Presentation
Ice Anchors
Avalanche Awareness
Winter Navigation
Winter Family Adventure Snow Activity
How to Build a Snow Cave
Winter Overnight Backcountry Skills – Explore a Snow Cave
Roller Skating Party
Beacon Rescue Skills
Longs Peak Presentation – History and Climbing the Mountain
Family Warm Up – Hot Chocolate and Coffee at the Campfire
Ladies Meet Up – for Climbing Session (advance registration and additional fee required)
Winter Snowshoe – Learn Basics and History
Activity Hall Open – Vendors and Mountain Adventure Exhibition

Speaker – Andrew Skurka – Come and listen to an amazing adventurer.  Andrew Skurka is an accomplished adventure athlete, speaker, guide, and writer. The 35-year-old is most well known for his solo long-distance backpacking trips. He is the author of The Ultimate Hiker’s Gear Guide.

Excursions:
Intro to Cross Country Skiing with KMAC (advance registration and additional fee required. $105 plus $55 rental fee)
Women’s Intro to Ice Climbing (advance registration and additional fee required. $100)

Saturday, March 3rd

Morning Bootcamp
Snow Travel – How to move, climb and hike on snow
Ice Anchors
Basic Avalanche Awareness with KMAC
Winter Dog Search and Rescue
Winter Navigation – Overview of Topo maps and orientation
Winter Family Activity
Children’s Story Time at Library
Mountain Guardian – Staying safe in the Winter Backcountry
Winter Overnight Backcountry Skills – Explore a Snow Cave
Winter Roller Skate Activities
Beacon Rescue Skills
Mountaineering History and Basics
Backcountry Skiing Basics
Winter Dog Search and Rescue Presentation
Ice Anchors
Avalanche Awareness
Snow Travel
Winter Navigation
Children’s Story Time
Winter Family Adventure Snow Activity
How to Build a Snow Cave
Winter Overnight Backcountry Skills
Mountain Guardian – Backcountry first-aid
Roller Skating Party
Beacon Rescue Skills
Family Warm Up – Hot Chocolate and Coffee at the Campfire
Activity Hall Open – Vendors and Mountain Adventure Exhibition

Speaker – Hilaree O’Neill –
Combining a passion for exploration, mountains and skiing, Hilaree has traveled to some of the most exotic mountain ranges on earth. Outside Magazine named her one of the most adventurous women in the world of sports. She is the first woman to climb two 8,000m peaks in 24 hours (Everest and Lhotse). She’s also skied from the Himalayan summit of Cho Oyu in Tibet and climbed and skied several high peaks in Bolivia and Argentina. Elsewhere, Hilaree has cut turns on remote volcanoes in the Kamchatka Peninsula of Russia, Mongolia, Pakistan, Lebanon, as well as many first descents in the tight couloirs of Baffin Island.

In addition to her work for The North Face, Hilaree is a mother to two young boys, and although they have changed her life dramatically, her passion for the mountains has not abated. She lives in Telluride, Colorado and finds her sanity in the beautiful San Juan Mountains.

Saturday Excursions:
Winter Ecology Hike – free, register here
Winter Snowshoe Hike – free, register here
Womens Ice Climbing with SheJumps – (advance registration and additional fee required, $100)
Intro to Backcountry Skiing with KMAC –  (advance registration and additional fee required, $85.00)

Sunday, March 4th

Yoga: Wake up and do some great stretching before heading back to reality.  This class will calm your chi and make you feel so very comfortable.  Come and stretch with an Estes Park Yoga instructor and feel that relaxation.